ali and martin

Cloudline is a unique PR company that sits apart from other players in the sector.

Cloudline has rapidly become one of the premier Public Relations agencies in Scotland; having established a strong reputation for PR that delivers clearly articulated objectives, on time and under budget. We pride ourselves on our execution of long-term brand building PR and small scale focussed projects with the same flair and attention to detail.

Cloudline PR has worked with a variety of partners in helping to meet client objectives and because we view PR as an integral part of the bigger marketing picture, we work particularly effectively with advertising agencies, design studios and digital marketing companies.
We have well-established roots in both public and private sector PR with particular expertise in the fields of ecology, health, leisure and tourism. Our flexibility and ability to apply structured and innovative PR for a wide variety of clients is the quality we are most proud of.

However, we do feel that we have a natural home in the public sector. We have an extremely solid heritage in innovative public sector communications. The directors probably bring more public sector specialist experience together than at any other agency in the country.

Martin Raymond In 2007, Martin was named as one of the top four most influential marketers of the last 21 years. Before setting up Cloudline in 2005, he was Head of Public Affairs at NHS Health Scotland. He is best known for his work with HEBS including the iconic ‘think about it’ campaign. The work won many awards, including IPA Effectiveness Awards, and Martin has been PRWeek’s UK PR Professional of the Year and Client of the Decade in Scotland. He is a very experienced broadcaster on a variety of topics. He was formerly Chairman of Young Scot and has been a consultant to the WHO and is a guest lecturer at many Scottish universities. He has both a post graduate Masters in Education and an MBA.

Ali O’Neale Ali was recently nominated as one of the top 150 women in media and marketing in Scotland. Her career began with Shelter and included time as a researcher with the Medical Research Council. Ali went on to work for leading advertising agencies including Ogilvy and Mather, Halls, Baillie Marshall and Faulds. In 1995 she joined HEBS to spearhead brand-building and public relations. During her time there she generated around £2m worth of coverage per annum and did much to put health at the fore-front of media debate in Scotland. The work picked up many UK and international awards. Ali is a member of the Chartered Institute of Public Relations.

Mathew Shelley, Associate Mathew is a highly experienced journalist with a distinguished career in journalism, particularly business and technical journalism. He has had editorial positions with the South Wales Evening Post, the Bristol Evening Post and the Scotsman. As a freelance journalist since 2002 he writes for, Business Insider, Daily Record, the Guardian and, formerly, Business AM. He has over five years experience in public relations in the private and public sectors.

Bob Forsyth, Associate Bob Forsyth was formerly a founder Director of Rocket Science on of the most respected training and organisational development companies in the UK. He is a highly experienced consultant/facilitator. He previously established and managed the Scottish Youth Issues Unit at Community Learning Scotland and has worked as consultant to the Scottish Executive. Bob has worked with a wide range of public, private and voluntary sector organisations both in the UK and in Europe. He has worked with Cloudline on delivering an extensive training programme on communications skills for health professionals in Serbia.

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“Cloudline were brilliant to work with. They created a real sense of excitement across the media in the lead up to the launch and brought a mix of insight and relentless dedication to the task. The launch was not without its challenges, and Cloudline calmly dampened down the crises as effectively as they built huge media support for Xscape.”

Robert Warner,
Creative Director,