Public Relations

At Cloudline we specialise in helping,

• Build up the profile of your organisation
  
• Protect the image of your organisation
  
• Provide a continual dialogue with your customers, service users, supporters, partners, employees
  
• Manage potential damaging crises
  
• Open up new markets
  
• Transform other aspects of marketing communications by giving added value to advertising; direct marketing, face to face contact, and web initiatives

Marketing Planning

We at Cloudline can provide a variety of marketing planning services ranging from specific projects right through to becoming the out-sourced marketing department, taking full responsibility for planning, implementation and evaluation.

• Re-focus your organisation or business
  
• Reappraise the brand
  
• Integrate communications
  
• Advise on what communications solutions are required and assist with agency selection
  
• Develop a marketing strategy
  
• Implement the marketing strategy
  
• Isolate and evaluate the impact of marketing activity

Media Analysis

Cloudline can offer a bespoke media analysis no matter how large or small the company or organisation. We can provide a truly independent view on value for money, impact and the relationship between the two.

• Media value is difficult to quantify, we can provide innovative insight and analysis
  
• The media marketpklace is changing rapidly, we alone can provide truly independent insight and guidance on the factors influencing media planning and strategy
  
• Media terminology can be opaque, and translation services are often required to ensure that the client is fully in control of the decision making and the budget. We can provide the dictionary

Training

The best training we've ever had

A verbatim quote from a media company we've provided a series of sales seminars for. Our client/agency experience allows us to understand key factors to improve the performance of staff across different sectors. Training courses include:

• Selling to Clients and Agencies
  
• Selling to non-commercial clients
  
• Media Planning and buying modules
  
• The media marketplace
  
• Proposal writing & presentation skills
  
• Team building & management
  
• Developing and writing case studies
  
• Communication skills - internal and external
  
• PR skills forlarge and small organisations
  
• Media interview skills
  
• Health improvement