Some Case Studies
The Scottish public smoking ban was a landmark in health legislation. A multi media campaign was developed in conjunction with Family Advertising to celebrate the move and recognise its contribution towards the reduction in cancer. RESULTS A giant projection of the image was beamed onto prominent landmark buildings the night before launch. Extensive coverage was achieved across the media spectrum. The iconic image of the campaign was adopted widely by the media. The Cancer Research UK brand was placed at the heart of the initiative
Scottish Quest is the only Scottish themed board game. Launched into a crowded marketplace Christmas 2005. A limited marketing budget so PR was vital to initial success. RESULTS Regional/national press very supportive, carrying pieces about the game as well as its founder, Lynne Cadenhead. Local radio stations all ran successful listener promotions. Cloudline developed the ‘Scottish Quest Challenge’ pitting Scottish journalists against MSPs – later repeated as a radio pilot. 8,000 games were sold across the counter in the Christmas period alone. Subsequent 'Jason Scotland' World Cup anthem reached number 1 in the Scottish Charts amid extensive media coverage.
Seminars in Serbia commissioned by EPOS with funding from the European Office for Reconstruction, we delivered 2 x 2 day seminars om communication for health professionals in Belgrade and the Novi Sad. Working with our associate, Bob Forsyth, we delivered a mix of stand up lectures and interactive workshops to audiences of around 70 professionals ranging from local managers to the Deputy Minister for Health. Participants were enthusiastic and warm and some claimed the workshops had changed their lives. Scottish TV commercials used as illustrations were adopted for future use in local campaigns pending approval. The highlight was the new friends made and the experience of working closely with the Ministry of Health team on the ground. We came away with deep respect for the professionals using communication tools to improve health in a country which faces even steeper health challenges than Scotland.
The biggest leisure launch in Scotland A new multi faceted concept Liaison with three other PR companies and an advertising agency Launch coincided with Scottish bird flu scare RESULTS
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“Martin Raymond has created a Public Sector brand that has developed a unique relationship with its audience, and has helped to change public attitudes towards the issue of health.”
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